Paid Search Specialist – Google AdWords
PPC Management
I’ve been working as PPC (pay per click) specialist at Bronco since October 2007. During this time I have managed, maintained and optimised numerous Google AdWords accounts to run at their best potential within a certain budget. These accounts are spread over a wide variety of subjects, from small e-commerce sites spending £10 a day to large multinational companies spending £1000 a day.
Maintaining relevant well-structured campaigns and ad groups with high CTR (click through rate) is one of the main keys to ensure high keyword quality score, which in turn results in higher ad position for a lower CPC (cost per click.)
Building PPC Campaigns
As well as managing previously set up accounts I also build well-structured and targeted campaigns from scratch. After understanding a specific client needs and background research into the target sector, I can then begin the process of creating the account structure starting with the basics:
- Keyword lists research and creation, including negative keywords
- Campaign structure utilising all aspects of the Google AdWords interface such as; Geo targeting, Ad Scheduling, Google search, display network, device targeting etc.
- Ad groups containing relevant keywords and text/display Ads.
I have come across many poorly set up and managed Google AdWords accounts, which have been happily burning money unchecked. I can’t express enough the need for anyone venturing into setting up the own campaigns with no previous experience, to make sure they at least understand the basics before endeavoring to making their account live. If your completely baffled by PPC marketing, then your maybe better paying for someone like myself to manage or at least set up the account for you, in the long run you could save yourself a heap cash.